Category

Course Code

RP

Number of Programmes

15

Description

Through our press relations training, master the art of capturing media attention and build lasting relationships with journalists and influencers. Learn to promote your actions, convey your values, and tell your story while perfectly meeting the expectations of media professionals.

Courses

  • Writing a press release

  • Crisis management and press relations

  • Communicating with journalists

  • Journalistic writing: drafting techniques

  • Preparing for a press interview

  • Moderating a public debate

  • Crisis communication and public speaking

  • Communicating with the press

  • Interviews: mastering media training rules

  • Writing a press kit

  • Fake news

  • Press review

  • Institutional communication

  • Confusion of journalistic genres

  • Making headlines more impactful and attractive

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