Marketing & Corporate Communications

MC01 — Designing and deploying a marketing strategy

MC02 — Designing and steering your marketing plan

MC03 — Implementing your acquisition and loyalty strategy

MC04 — Launching a new product

MC05 — Web marketing: increasing your website visibility

MC05 — Steering and operational marketing

MC06 — Optimising your marketing mix

MC07 — Placing the client experience at the heart of your marketing strategy

MC08 — Client experience and relationship marketing

MC09 — Creating communication materials

MC10 — Telemarketing

MC11 — Designing accessible web and editorial content

MC12 — Email marketing and newsletters: designing and running campaigns

MC13 — Launching an online marketing study

MC14 — Running a benchmarking project

MC15 — Implementing effective competitive intelligence

MC16 — E-commerce: successfully delivering your project

MC17 — The keys to corporate communication

MC18 — Developing and monitoring your communication plan

MC19 — Steering and managing an editorial team

MC20 — CSR communications: enhancing your company's image

MC21 — Media training: mastering interviews with journalists

MC22 — Succeeding in internal communication

MC23 — The fundamentals of community management

MC24 — Animating your community on social networks

MC26 — Email and newsletter campaigns: designing and implementing

MC27 — Managing your digital visibility and reputation

MC28 — Turning your employees into brand ambassadors

MC29 — Using social media effectively for recruitment

MC30 — Administrative writing

MC31 — Writing in a journalistic style

MC32 — Writing effective headlines and hooks

MC33 — Designing promotional and sales materials

MC34 — Producing videos for the web

MC35 — Communicating in difficult situations